About us
One institution for an entire profession.
Fraud, fake profiles, disinformation and identity misuse have become career risks. ABRID was created as an independent, collaborative initiative to build a safer, more authentic and more responsible digital ecosystem in Brazil.
We bring together companies, institutions, experts and organisations committed to digital authenticity, identity protection and stronger digital relationships in Brazil.
Why it matters
A profession needs rules, protection and representation.
In January 2026, Brazil recognised multimedia professionals — digital creators included — by law (Law No. 15,325/2026). Recognition is the starting point: the work still demands professionalism and an entrepreneurial mindset, regardless of follower count, reach or engagement.
Mission
To foster the growth and recognition of digital creators, offering support and guidance for their careers and promoting ethics and transparency in digital marketing.
Vision
To be recognised as an agent of positive change in the digital market, setting standards of excellence and contributing to the sector's continuous progress.
Purpose
To connect digital creators who value excellence, professionalism, ethics and legality — with one another and with every stakeholder in influencer marketing.
How ABRID works
An entire institution at the service of those who create.
ABRID is neither a club nor an agency. It is the association that stands behind the careers of people who make a living from content — from legal protection to training, from recognition to market access — and it serves as Executive Secretariat of the Parliamentary Front for Digital Influence.
- 01Supportthe digital influence ecosystem, institutionally.Through Influencer Seguro: professional liability cover with legal defence, financial protection and a crisis team when a post turns into a lawsuit or a reputational attack.Influencer Seguro
- 03Enableaccess to new technologies and innovation.Through analysis on AI, deepfakes, law and markets, and a benefits club for members.Knowledge & benefits
Our work follows the purposes set out in the Statute of the Parliamentary Front for Digital Influence (FRENID), art. 2. Read the registration document (Chamber of Deputies, in Portuguese)
Governance
Accountable, by name and address.
An association that asks for trust must show who answers for it: registration, leadership, headquarters and its role in the National Congress.
- Legal name
- ABRID — Associação Brasileira da Influência Digital
- Nature
- Independent, non-profit association, with no ties to platforms or agencies
- Registration (CNPJ)
- 53.739.755/0001-79
- President
- Comendador Regino Barros
- Parliamentary Front
- Executive Secretariat of the Parliamentary Front for Digital Influence (FRENID) · 202 members of Congress from 17 parties
- Headquarters
- Av. Andrômeda, 885 — Alphaville Empresarial · Barueri, São Paulo · Brazil
- contato@abridoficial.org
Partnerships
Let's build the future of digital influence together.
Embassies, international organisations, platforms, brands and press: ABRID is the point of contact for institutional dialogue, cooperation and events on Brazil's digital influence sector.
- Embassies & consulates
- International organisations
- Platforms & brands
- Press
contato@abridoficial.org · We reply in Portuguese, English and Spanish.